Logo Re-design Challenge
For this challenge, I wanted to redesign the logo of Filipino restaurant, Bigboi, located on Sawtelle street in Santa Monica.
I thought this would be good for a redesign challenge, as their current logo, although definitely modern and clean, it lacks any semblance of personality that would set it apart from other eating establishments; without any visual indication that is in fact a Filipino restaurant.
There were three approaches I had towards ideating a new logo concept: Near approach, Potential approach, and a Far-Out approach.
Original logo design
For this first iteration of a new logo, I was thinking about the origin of the restaurants name. Upon research, I found that the owner (Chef Barb) named the restaurant after her father who had the common Filipino nickname “Boi”. This idea of the restaurant’s tie to family, as well as the cultural importance of family overall, I began thinking about family crests, and reliquary like objects. As my first version (v1) was quite derivative, with the logo being slapped on with ornate filigree around it, I decided to render it more graphically and incorporate color as well.Keywords: Magical, Family, Symbolic
Near approach
Final design
Potential approach
For the second design iteration, I wanted to create a new logo altogether. Going back to phrase “Filipino food for all”, I wanted this concept to be abstract, and yet familiar to a Filipino audience. This was accomplished by utilizing the colors of the Philippines flag, which just so happen to be the three primary colors: red, yellow, and blue. At first I was trying to come up with a typographic logo, however I accidentally discovered that the capital letter “B” could look like two little characters sitting next to each other. This would personify the idea of “big” in the name. **I played with using a "Y" instead of the "I" in "BOI", to play around with how the original type could be used.**Keywords: Bold, Simple, Colorful
Final design
Far-Out approach
For the third design iteration, I really wanted to create a mascot. While the name pays homage to the owner’s actual father, I thought having a separate character would be a fun way to put a face to the brand. Inspired by retro cartoon imagery, I tried all sorts of characters: an anthropomorphic hot dog, a literal hot-dog, an anthropomorphic pig, etc. That’s when I stumbled upon the idea of a little Filipino hot dog with a face. The cool thing is, this type of hot dog is actually bright red in person, making the mascot not only bright and fun, but also true to the food being served.Keywords: Cute, Classic, Friendly
Final design
